Rawls College of Business, Texas Tech University | Fall 2025
This course covers fundamental principles of microeconomics applied to business decision-making. Topics include supply and demand, market efficiency, firm theory, market structures, externalities, and public choice.
Monopoly, externalities, public goods, asymmetric information, public choice
View HomeworkLeonel Regalado
Research Assistant, Free Market Institute
PhD Student, Agricultural and Applied Economics
Texas Tech University
lregalad@ttu.edu
This course is designed to give students the tools of the economic way of thinking and help them apply those tools to everyday professional and business decisions. We will use economic principles to understand how businesses set strategies, respond to competition, and allocate resources within economic models.
I will give out lectures using slides. There are assigned readings for each session, and I will provide the slides in advance, so students can have them during the session to take further notes or go back when they need to.
C- or higher in ECO 2305 or AAEC 2305.
After completing this course, students will be able to:
Throughout the semester there will be many homework assignments and quizzes. There will be three exams, as well as a makeup exam which will drop the lowest grade in the other three exams. This makeup exam is optional.
Exams will have both multiple choice and short essay questions. Questions may come from assigned readings, slides, or lecture content.
| Exam 1 | 20% |
| Exam 2 | 20% |
| Exam 3 | 20% |
| Homework | 30% |
| Quiz Questions | 10% |
| A | 90% + |
| B | 80% – 89.99% |
| C | 70% – 79.99% |
| D | 60% – 69.99% |
Mankiw, N. Gregory. 2019. Principles of Microeconomics. 10th Edition. Boston, MA.
If there are any additional mandatory readings, these will be provided via Canvas.
Medical and family emergencies are acceptable excuses for missing an exam. Given one of these cases, please contact me regarding the scheduling of a makeup exam.
If you are a member of a TTU club/team with a scheduled event/trip and will miss an exam, you must notify me at least one week prior to the scheduled exam so we can arrange a makeup exam.
Any student who, because of a disability, may require special arrangements in order to meet the course requirements should obtain appropriate verification from Texas Tech's Student Disability Services. In the case of exam accommodations, I will be happy to provide them provided that the student contacts me at least a week in advance of an exam for which you are requesting accommodations.
Any student who, because of a disability, may require special arrangements in order to meet the course requirements should contact the instructor as soon as possible to make any necessary arrangements. Students should present appropriate verification from Student Disability Services during the instructor's office hours. For additional information, please contact Student Disability Services in West Hall or call 806-742-2405.
Academic integrity is taking responsibility for one's own class and/or course work, being individually accountable, and demonstrating intellectual honesty and ethical behavior. Academic integrity is a personal choice to abide by the standards of intellectual honesty and responsibility. Because education is a shared effort to achieve learning through the exchange of ideas, students, faculty, and staff have the collective responsibility to build mutual trust and respect. Ethical behavior and independent thought are essential for the highest level of academic achievement, which then must be measured. Adhering to the standards of academic integrity ensures grades are earned honestly. Academic integrity is the foundation upon which students, faculty, and staff build their educational and professional careers.
To support the academic success of pregnant and parenting students and students with pregnancy related conditions, the University offers reasonable modifications based on the student's particular needs. Any student who is pregnant or parenting a child up to age 18 or has conditions related to pregnancy may contact Alex Faris, the Texas Tech University designated Pregnancy and Parenting Liaison, to discuss support available through the University. The Liaison can be reached by emailing alfaris@ttu.edu.
"Religious holy day" means a holy day observed by a religion whose places of worship are exempt from property taxation under Texas Tax Code §11.20. A student who intends to observe a religious holy day should make that intention known in writing to the instructor prior to the absence. A student who is absent from classes for the observance of a religious holy day shall be allowed to take an examination or complete an assignment scheduled for that day within a reasonable time after the absence.